The name amika means friend in the language Esperanto and is a symbol of our belief in power of community and the beauty of diversity. For us, being a friend means creating a platform where everyone feels 100% welcome and at ease to be themselves. We want to cut through the noise by being straightforward and championing positivity, realness, and fun.  

You are the reason why we continue to create haircare and tools that are effective, high performing, and let you be your unique self. So, to give some love back to our community, we’ve created a series where we feature YOU; the people that inspire us the most.  

"Ashley Kuhnke."

"For more than 3 years!"

"My stylist recommended it to me."

"My stylist recommend I use the amika perk up dry shampoo when I had vivid hair colors. I've been hooked ever since! I'm a nurse and a big fan of low maintenance hair care. COVID-19 struck and I had to start washing my hair, sometimes multiple times a day. So, normcore signature shampoo and conditioner have been a life saver! I also really love soulfood nourishing mask. Keeps my hair super soft! 

"Ever changing! I love my hair but I also love to switch it up often."

"Absolutely!"

"I love that it always grows back! ;)"

"I used to use the dry shampoo and throw it up as often as possible. Now I'm washing daily so I'm avoiding heat. I've been letting it dry wet and adding a bit of bushwick beach no-salt wave spray to my ends. It definitely enhances my natural waves. 

"Using soulfood nourishing mask every other week keeps my hair feeling super soft and healthy."

We love having thought provoking dialogue with our amika fam + friends. If you want to be part of the conversation, don’t be afraid to reach out. For the chance to be featured on The Strand and be part of our ever-growing community of friends, click here and tell us a little bit about your relationship with your hair.