If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technology, plant butters, and vegan proteins into our repair formulas to repair, strengthen, and bring dry, damaged hair back from its breaking point. 

The really exciting news is that a new product is in the lineup. Say hello to amika’s newest baby: the kure multi-task repair treatment.  

This baby isn’t called a multi-tasker for nothing! This fast-acting rinse-out treatment doubles as a leave-in to strengthen your strands and repair damage in a mere 60 seconds. Additionally, you can add it to other hair products to give your hair an extra dose of vitamins, minerals, and proteins. 2.4x stronger* hair with 74% more repair* and 58% less breakage* 

*Compared to control after three uses, clinically tested for repair, strength, and anti-breakage

Bond Cure Technology - An innovative complex that targets the most abundant bonds in hair. 

Plant Butters - Rich in nutrients like omega fatty acids, vitamins, and minerals  

Vegan Proteins- Made up of essential amino acids which can provide keratin-like benefits from a plant source. 

Sea Buckthorn - One of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid Omega 7 typically found in fish oil. Also rich in Vitamin C and A and contains antioxidants, making it the ultimate holy grail ingredient for hair and scalp.

Fine hair types: after using the kure bond repair shampoo and conditioner, apply multi-task repair hair treatment from roots to ends. Leave on for at least 1 minute and rinse.  

Coarse hair types: after using the kure bond repair shampoo, apply multi-task repair hair treatment from roots to ends. Leave on for at least 1 minute and rinse. Follow with kure bond repair conditioner.  

For stronger results, it can be used as a leave-in treatment. For best results, use 1-2x per week with the entire kure system. 

Pro tip: The kure multi-task treatment can also be added into your favorite hair mask for extra strengthening and repair properties. Add it to say, we don’t know, soulfood nourishing mask or any hair mask that you currently own.  

 Jess J. said, “Literally so in love with the multi task mask already! It goes on so easily (doesn't lather )and  instantly melts into my hair, getting right to work (similar to the flash mask consistency.) Also, the smell? Heavenly. Intoxicating. Amazing. Made my entire bathroom smell so good!!! I noticed immediate results from the multi task repair treatment after drying & styling my hair. My hair was smooth from root to ends - and there was barely any frizz or fly away’s. 

Tappster said, “I was able to try the kure multi-task treatment and have really been enjoying it. My hair has been bleached and colored multiple times and is really damaged. After continued use, I have noticed my hair is a lot stronger, healthier, and softer. Highly recommend.” 

MalloryElaine said, “This has been perfect for me as my hair is severely damaged. Not only is it colored but it’s wavy that I straighten on almost a daily basis. I usually wake up with pretty frizzy wavy hair but I’ve noticed the days after I’ve used this I wake up with really soft and a little bit more defined curls. I’ve also experienced less breakage since using this product as well which makes me happy because nothing sucks more than straightening your hair and looking down at all the breakage. So far this has definitely earned a permanent place in my shower.”