signature collection: for all hair types

signature nourishing collection

haircare essentials filled with super stuff only, including amika's secret sauce, nutrient-rich sea buckthorn. your hair will thank you later.

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‏‏‎ ‎all hair is welcome all hair is welcome all hair is welcome all hair is welcome

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‏‏‎ ‎transformation station transformation station transformation station transformation station

after

before

perk up

dry shampoo

BEST DRY SHAMPOO EVER

me and both my daughters love the amika dry shampoo. it has an amazing smell but it also works very well without leaving build up on your hair. it also last forever, so a bottle goes a very long way. i haven't found another dry shampoo that even compares.

Cdunn

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before

perk up

dry shampoo

LOVE THIS STUFF

i absolutely love this shampoo/conditioner! my hair is usually SO sensitive & easily gets weighed down or greasy, but not with this! it always feels so soft after i wash it & it smells AMAZING!

London H.

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Soulfood

volume and thickening shampoo and conditioner

HOLY GRAIL

i've been using this mask since it first came out. i cannot get enough. i use this as conditioner and deep mask. i recommend this to everyone that I can. my sister and best friend now use this, and my daughter is always taking mine! it makes your hair so soft and healthy. never discontinue those product!!!!

Dee

7x

more moisturized †

†clinically proven after one use

100%

said hair was softer and looked healthy*

*based on consumer testing of 30 participants when using soulfood mask

96%

agreed perk up absorbs hair oil**

**based on consumer testing of 30 participants using perk up dry shampoo

‏‏‎ ‎proof in our claims proof in our claims proof in our claims proof in our claims

cruelty free
vegan certified
color safe
sulfate free
paraben free
no mineral oil

amika's secret sauce

let's shine a light on the one and only sea buckthorn, shall we? it's amika's signature ingredient, which is why we put it in every single product we have.

sea buckthorn

there are many reasons we consider our sustainably sourced sea buckthorn our secret sauce. for starters, it's a nutrition powerhouse for hair. it's one of the most potent natural ingredients on the planet and it is one of the few known plant sources of the fatty-acid Omega 7.

The superfruit is loaded with 15 times more vitamin C than an orange and 3 times more vitamin A than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp.

‏‏‎ ‎watch and learn watch and learn watch and learn watch and learn

perk up your hair

see our bestseller (aka. perk up dry shampoo) in action!

faq

an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.

yes, all amika products are cruelty free.

TerraCycle® and amika joined forces to create a free national recycling program from amika's non-aerosols! Save your empties, print a free shipping label, and send back your packaging to give it a new life! learn more and sign up here.

yes, the signature collection is certified vegan.

it is great for all hair types!

perk up dry shampoo works on all hair types. here at amika, we believe all hair is welcome. from curly to color-treated, this product is safe and effective for all.

not on our watch. when applied to hair a subtle white cast may be present, but this will quickly disappear once rubbed properly into hair. remember to let sit for 30 seconds or longer to fully absorb the oil and odors. starting at the scalp, massage in like you’re actually shampooing your hair and then brush through.

check out other ways to use perk up dry shampoo here: https://loveamika.com/blogs/the-strand/how-to-effectively-use-dry-shampoo functionality

soulfood mask is best for dry hair in need of moisture, while the kure mask is best for damaged hair in need of repair. think of soulfood as a drink of water for your hair.

soulfood works best when it is left in the hair for 5-7 minutes.

usage depends on hair type! for low or normal porosity hair, we recommend using soulfood once per week as an ultra-nourishing treat for you hair. high porosity hair types can use soulfood every wash, in the place of conditioner.

we recommend using soulfood in the place of conditioner.

yes, the wizard is extension safe.

yes, the wizard offers heat protection up to 450° F and is a perfect primer for any heat styling.

the wizard is meant to be used after conditioner, and before styling. we do not recommend using the wizard in place of conditioner.

yes!

yes, normcore signature shampoo and conditioner is suitable for color treated hair.

yes, normcore signature shampoo and conditioner is suitable for chemically treated hair.

blockade heat defense serum helps to lock in moisture for thirstier hair compared to the shield anti- humidity spray which has added style protecting benefits.

no - blockade is lightweight enough to use on all hair types!

blockade should be applied directly before any heat styling, but it can be used alongside any other amika product.

we use glass for oil based products because most plastics are not compatible with oils (can cause the plastic to swell or degrade) so glass is the best solution. also more sustainable than plastic as a bonus!

glass action does not contain heat protectants. we recommend pairing glass action with blockade or the shield for added heat protection.

we use glass for oil based products because most plastics are not compatible with oils (can cause the plastic to swell or degrade) so glass is the best solution. also more sustainable than plastic as a bonus!

‏‏‎ ‎the inside scoop of amika the inside scoop of amika

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perk up

BEST DRY SHAMPOO EVER

perk up

LOVE THIS STUFF

Soulfood

HOLY GRAIL

perk up your hair

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sorry, I am very loved

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sorry, I am very loved

sorry, I am very loved

sorry, I am very loved

sorry, I am very loved

sorry, I am very loved

perk up

BEST DRY SHAMPOO EVER

perk up

LOVE THIS STUFF

Soulfood

HOLY GRAIL

perk up your hair

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