the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

AMIKA LIFESTYLE

halloween hair tutorials: Euphoria inspired

Ask anyone if they've seen Euphoria and the answer is probably yes. A binge-worthy HBO drama about regular teens doing regular teen things just to...read more

AMIKA LIFESTYLE

support breast cancer awareness without leaving your couch

Here at amika we are very serious about treating people like a friend. And if a friend is in need, what do you do? You...read more

AMIKA LIFESTYLE

how we're supporting breast cancer awareness month, and you can too!

  Out of respect for a patient's right to privacy and a sense of normalcy in trying times, Bethany Hornthal, Executive Director and co-founder of...read more

AMIKA LIFESTYLE

9 Clear Bags That Make Getting Through Security Easier Than Ever

Tired of having your cosmetics case rifled through in TSA? What about your purse when you go through concert security? Yeah, it’s not fun. Luckily,...read more

AMIKA LIFESTYLE

the hair diaries: Becca, Community Manager

The Strand would like to introduce a new series called “the hair diaries”, where we spotlight the relationship between an individual and their hair. We’ve...read more

AMIKA LIFESTYLE

5 things Instagram made me buy

Who else does the majority of their shopping on Instagram? Gone are the days of window shopping at the mall! Now, when I’m feeling spendy...read more

AMIKA LIFESTYLE

guide to protecting everything from the summer sun

Ahh…summer. There are endless pros to the warm weather season (hello beach days and sundresses!), but on the flip side, there are some cons, too....read more

AMIKA LIFESTYLE

the best bike shorts for a summer on-the-go

Whether you have your nose buried in your Instagram feed or your attention focused on real life, you may have noticed that bike shorts are...read more

AMIKA LIFESTYLE

if you're feeling patriotic but don't want a backyard bbq

Whether you’re a local New Yorker or not, there are plenty of things to see and do in the ever so classic Brooklyn. And July...read more

AMIKA LIFESTYLE

best travel destinations in the states for beauty lovers

I don’t know about you, but when I think about traveling, one of the first things that comes to mind is grabbing my passport and...read more

AMIKA LIFESTYLE

how to keep your blonde cool in summer

If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip down and head out for a...read more

AMIKA LIFESTYLE

7 ways to get out of a hair rut

Whether it’s our dating life, fitness regimen, or lunch order – we’ve all been in a rut before. You get a little too comfortable and...read more

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obé x amika giveaway

enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo

BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.

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