the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

AMIKA LIFESTYLE

how to take care of YOU this holiday season

photo by @emma_sugi As COVID-19 numbers are back on the rise, you may be feeling a little down this holiday season. Indoor dining was just...read more

AMIKA LIFESTYLE

salons we love: Kenzi at Verve

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

AMIKA LIFESTYLE

last minute gift guide

This year has been a whirlwind for just about everyone. We don’t know about you, but all of a sudden, we  looked up over here...read more

AMIKA LIFESTYLE

hair diaries: kym's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

AMIKA LIFESTYLE

how to give back this holiday season

amika means friend in the language Esperanto. We're a friend to all, which means we’re always willing to lend a helping hand. Doing good is...read more

AMIKA LIFESTYLE

how to recycle your amika products with TerraCycle®

Did you know that 80% of the 35 million tons of plastic the US produces each year ends up in landfills or oceans? We don’t...read more

AMIKA LIFESTYLE

all hair is welcome; celebrating friendship, inclusion, and diversity with amika

Hi there! We wanted to take a moment to reintroduce ourselves. We’re amika, and it’s important that you know you have a friend in us....read more

AMIKA LIFESTYLE

how to create a voting plan

Creating a voting plan helps to ensure voters turn out to the polls prepared and ready to have their voice heard. The goal is to identify...read more

AMIKA LIFESTYLE

how to vote early this year

Over 200 million Americans can vote early in November’s General Election this year. For some states, early voting has already opened and will open for...read more

AMIKA LIFESTYLE

halloween hair looks for a safe celebration

This year, we won’t be going to massive Halloween parties and having our creative costumes come to life for everyone to see. Instead, maybe you’re...read more

AMIKA LIFESTYLE

Christopher John Rodgers Spring 2021 styled by Naeemah LaFond

Obviously, fashion week looked a little different this year. But never fear; with the tenacity of these designers mixed like a cocktail with the spirit...read more

AMIKA LIFESTYLE

tips to freshen up your fall hair routine

photo by @jesjewel As temperatures start to drop, we put away summer clothes and pull out chunky sweaters to keep us warm and bundled. It’s...read more

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obé x amika giveaway

enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo

BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.

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