the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

FRIENDS OF AMIKA

salons we love: Hair by Wyss Salon

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our heritage...read more

FRIENDS OF AMIKA

hair diaries: belle's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

FRIENDS OF AMIKA

friend of amika: how Rian is learning to embrace her natural hair

The name amika means friend in the language Esperanto and is a symbol of our belief in power of community and the beauty of diversity....read more

FRIENDS OF AMIKA

hair diaries: doris' relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

FRIENDS OF AMIKA

meet the team : how our events + education associate learned to embrace the uniqueness of her hair

One of our most beloved communities starts within our own brand; our employees! This collective encompasses so many different types of people, passions, and personalities....read more

FRIENDS OF AMIKA

salons we love: launch of our new series spotlighting amika salons

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our heritage...read more

FRIENDS OF AMIKA

behind the scenes of our brand message: all hair is welcome

Two weeks ago we re-introduced ourselves and our brand message to our friends (aka all you beautiful beings). Creating effective haircare is what we do, but we wanted to be...read more

FRIENDS OF AMIKA

meet the team: how our influencer coordinator uses her hair as form of self-expression

We’re amika; a friend to all. We're a collective of curious creatives, salon bred stylists, chemists, and product enthusiasts who want to share our love of haircare with every one...read more

FRIENDS OF AMIKA

hair diaries: storm's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

FRIENDS OF AMIKA

hair diaries; harry's relationship with their hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives, salon-bred...read more

FRIENDS OF AMIKA

hair diaries; meghan’s relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives, salon-bred...read more

FRIENDS OF AMIKA

breast cancer awareness month: a survivor's story about how she kept her hair during her second diagnosis

Here at amika, doing good is especially important to us. Our 2 year partnership with HairToStay is something we are incredibly proud of and honored...read more

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obé x amika giveaway

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BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.

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