the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
HAIR ROUTINES
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more
HAIR ROUTINES
For our newest launch (welcome to the world fadeblock pre-shampoo color seal!), we asked our friend Marisa Roy to document her experience while testing this...read more
HAIR ROUTINES
Now that salons are closing and you can't get that perfect blowout from your favorite stylist (more on how to support our stylists friends here),...read more
HAIR ROUTINES
Hi friends! This was a HIGHLY requested video from us to create during this social distancing period, and we have delivered! Well, our Lead Pro...read more
HAIR ROUTINES
Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The Strand. But, when we heard that...read more
HAIR ROUTINES
Have you ever heard of a primer? Maybe your first thought is paint primer, or maybe even a primer for your skin before applying makeup....read more
HAIR ROUTINES
I have always been one to change my look at the drop of a hat (my fellow aries know this impulsive behavior well), but my...read more
HAIR ROUTINES
I have oily hair. Now I know how to take care of it, but when I was in elementary school (aka that age when you...read more
HAIR ROUTINES
Alright y’all. We’re in the dead of winter here in Brooklyn, so you know what that means. Layers and layers of clothing (when it isn’t...read more
HAIR ROUTINES
By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based product is used first to remove any...read more
HAIR ROUTINES
New year, new you! After making it through a harried holiday season, it’s time to release (woooosaaaa!), relax and rejuvenate your mind, body, soul and...read more
HAIR ROUTINES
You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, no matter what the hair type....read more
OFFERS
obé x amika giveaway
enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo
BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.
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