the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

HAIR ROUTINES

how to revive flat + limp hair: a guide

If you’re someone that has fine hair, you know how much of a struggle it can be to get your strands where you want them. Popular methods...read more

HAIR ROUTINES

how to create a New Year's Eve look for socially distant celebrations

Well, friends...we’ve made it to the gates of 2021! Although we can't wait for this year of uncertainties and stress to be over, so we can...read more

HAIR ROUTINES

hair diaries ambassador edition: how Xavier has come to love his natural wave

Our communities are a driving force behind everything that we do. amika does mean “friend” in the language Esperanto, don’t forget! We love to have...read more

HAIR ROUTINES

how to create a holiday hair look for socially distant celebrations

Every year, we SO look forward to featuring a holiday look created by one of our friends, if not multiple! In past years, holiday parties...read more

HAIR ROUTINES

hair diaries: kym's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

HAIR ROUTINES

friend of amika: how ashley has adapted to a new hair routine

The name amika means friend in the language Esperanto and is a symbol of our belief in power of community and the beauty of diversity....read more

HAIR ROUTINES

hair diaries; vinny's relationship with his hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

HAIR ROUTINES

gift guide: what to get the hair lovers in your life this year

I’m sure this point has been driven home by just about everyone this year; 2020 was TOUGH. It was a tough year for so many...read more

HAIR ROUTINES

hair diaries: belle's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

HAIR ROUTINES

hair diaries: doris' relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

HAIR ROUTINES

meet the team : how our events + education associate learned to embrace the uniqueness of her hair

One of our most beloved communities starts within our own brand; our employees! This collective encompasses so many different types of people, passions, and personalities....read more

HAIR ROUTINES

meet the team: how our influencer coordinator uses her hair as form of self-expression

We’re amika; a friend to all. We're a collective of curious creatives, salon bred stylists, chemists, and product enthusiasts who want to share our love of haircare with every one...read more

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BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.

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