the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

HAIR ROUTINES

hair diaries: storm's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

HAIR ROUTINES

hair diaries; harry's relationship with their hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives, salon-bred...read more

HAIR ROUTINES

hair diaries; meghan’s relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives, salon-bred...read more

HAIR ROUTINES

the best hair oil for dry + frizzy hair

Ohhhhh, hair oils. You may be an extreme lover, or you may be an extreme hater. Let’s just say, not all hair oils are created...read more

HAIR ROUTINES

the best leave-in conditioner for color-treated and dry hair

Leave-in conditioners are not new in any way, shape, or form, to the hair industry. However, with so many on the market making different claims...read more

HAIR ROUTINES

how to maintain your icy blonde hair

If you have been going blonde for a while, you know how hard it can be to maintain. You’re most likely going to the salon...read more

HAIR ROUTINES

blonde collection spotlight: how to keep your blonde brass-free

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. We create products to solve...read more

HAIR ROUTINES

volume collection spotlight: how to make thin hair look fuller

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. We create products to solve...read more

HAIR ROUTINES

This Is The Easiest Way to Master a Salon Blowout At Home Using Only One Tool

Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us some feedback. Read below for her...read more

HAIR ROUTINES

what's your blowout style? a smooth + sleek vs voluminous blowout routine

When you go to the salon for a blowout, do you sashay out with voluminous locks flowing in the wind or do you stomp the streets...read more

HAIR ROUTINES

"Don't Fight the Curl, Girl" : as told by Harry James Hanson aka Amber Alert

‘No matter what you do with your hair, it’s always something extreme’ a trusted friend once observed. She was right. As a teenager, my hair...read more

HAIR ROUTINES

detox collection spotlight: how to achieve a happy + healthy scalp

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more

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obé x amika giveaway

enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo

BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.

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