NEW

mother's day 2021: gift giving the amika way

Mother’s Day is quickly approaching, which means it’s time to get in the mindset of celebrating your mom (or mother figure) in your life. Maybe you...read more

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how to find your perfect hair routine for your shade of blonde

We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the routines needed to maintain...read more

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NEW + updated blonde collection spotlight: how to get rid of brassiness in blonde hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. We create products to solve...read more

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what's the difference between the kure multi-task repair treatment and flash instant shine mask?

We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have noticed looks similar to another one of our products; flash instant...read more

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how to use the kure multi-task treatment to repair damaged hair

If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technology, plant butters, and vegan proteins into our...read more

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the kure collection spotlight: how to fix damaged hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We create products to solve...read more

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how to recycle your amika products with TerraCycle®

Did you know that 80% of the 35 million tons of plastic the US produces each year ends up in landfills or oceans? We don’t...read more

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value sets available now: which set is right for your hair?

We know it's not even Halloween yet...but we're just too excited to not tell you about our new holiday sets !  You’re probably not ready...read more

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dry shampoo with a purpose: $2 per perk up finances scalp cooling for cancer patients

This year to celebrate our partnership with HairToStay, we would like to introduce a limited-edition version of our bestselling perk up dry shampoo. This nonprofit...read more