SPOTLIGHT

quench your strands with the best hydrating hair mask

We all have that one OG product that has a permanent spot in our shower. You know the one… it’s probably sort-of gross-looking by this point...read more

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4 steps to helping your blonde, silver, and gray hair recover from summer damage

Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated for each hair type, texture, and style-- that’s the beauty...read more

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how to bring your curls back to life: power hour curl refreshing spray

Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, weather, and everyday stressors can often cause second-...read more

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how to define and style your curls, coils, and kinks

Welcome to our curly hair routine series!   Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4 main...read more

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shop our must-have hair tools sale now

Please note: This sale concluded on June 30th, 2021. Run, don't walk -- It's time to stock up on amika's hair tools! We're giving all...read more

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what's the difference between the kure multi-task repair treatment and flash instant shine mask?

We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have noticed looks similar to another one of our products; flash instant...read more

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how to use the kure multi-task treatment to repair damaged hair

If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technology, plant butters, and vegan proteins into our...read more

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how to create a holiday hair look for socially distant celebrations

Every year, we SO look forward to featuring a holiday look created by one of our friends, if not multiple! In past years, holiday parties...read more

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upgrade your favorite hair tools to amika, on sale: up to 40% off

Let’s just say it: hair tools are intimidating. Not only can they be expensive, but there’s also a lot of them out there to choose...read more

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value sets available now: which set is right for your hair?

We know it's not even Halloween yet...but we're just too excited to not tell you about our new holiday sets !  You’re probably not ready...read more

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the best hair oil for dry + frizzy hair

Ohhhhh, hair oils. You may be an extreme lover, or you may be an extreme hater. Let’s just say, not all hair oils are created...read more

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the best leave-in conditioner for color-treated and dry hair

Leave-in conditioners are not new in any way, shape, or form, to the hair industry. However, with so many on the market making different claims...read more