SPOTLIGHT

how to keep your hair color from fading

If you’re someone who dyes your hair, summer can be a bittersweet season. The sun is shining, it’s hot, and people are in a better...read more

SPOTLIGHT

This Is The Easiest Way to Master a Salon Blowout At Home Using Only One Tool

Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us some feedback. Read below for her...read more

SPOTLIGHT

how to get a salon blowout at home

That feeling after a coveted salon blowout is truly a feeling like no other. A blow dry is different when a skilled stylist is working...read more

SPOTLIGHT

Cancer Survivors Month: Lani’s Story in Her Own Words

June is not only Pride month, but it is also Cancer Survivor month.  For almost two years, amika has supported HairToStay, the first and only...read more

SPOTLIGHT

how to get the most out of fadeblock pre-shampoo color seal

Not sure if you saw, but we just launched a new product! Welcome fadeblock pre-shampoo color seal to the amika fam! *cheer erupts* This newbie...read more

SPOTLIGHT

how to maintain your hair color and highlights

For our newest launch (welcome to the world fadeblock pre-shampoo color seal!), we asked our friend Marisa Roy to document her experience while testing this...read more

SPOTLIGHT

how to use a blowout hair brush

Now that salons are closing and you can't get that perfect blowout from your favorite stylist (more on how to support our stylists friends here),...read more

SPOTLIGHT

how to create beach waves with a straightener

Hi friends! This was a HIGHLY requested video from us to create during this social distancing period, and we have delivered! Well, our Lead Pro...read more

SPOTLIGHT

what to do with the time you saved using flash instant shine mask

So, since you used flash instant shine mask when you washed your hair, that means you have about 10 to 20 extra minutes in your...read more

SPOTLIGHT

how to find the right mask for your hair type

Just like skin, everyone’s hair is different. What works for you might not necessarily work for someone else. But when it comes to your hair...read more

SPOTLIGHT

what does a hair primer do?

Have you ever heard of a primer? Maybe your first thought is paint primer, or maybe even a primer for your skin before applying makeup....read more

SPOTLIGHT

flash instant shine mask: 60 seconds to shiny + soft hair

Masking has become a huge part of the promotion of self-care, and we are totally here for it! Whether it’s a face, hair, or body...read more