SPOTLIGHT

5 ways to cure your dry, winter hair woes

It’s only fitting that this article is currently being written on New York’s first official snow day of 2022. There’s just something about the city...read more

SPOTLIGHT

meet amika's 3D daily thickening treatment

You know what they say…new year, new hair (okay, maybe only we say that). But really, the start of a new year is the perfect...read more

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hair diaries: Natalie’s healthy hair routine/how to maintain healthy hair

Humble brag moment: We have 10 unique hair care collections (and counting) to ensure we are all encompassing when it comes to different hairy types,...read more

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how to use amika holiday giftsets: party edition

It’s officially December which means we have less than a month to finish up our holiday shopping (we know…try not to panic). Luckily, you still...read more

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holiday party hair looks: top gloss edition

When we think of holiday party looks, two words come to mind: glitz and glam. We’re talkin’ shine, sparkles, and diamonds galore – this could...read more

SPOTLIGHT

amika’s gift guide

We know we sound like a broken record, but we truly can’t believe it’s already November. That means holiday shopping is in full swing (or...read more

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shine bright with top gloss shine spray

Remember those early 2000’s shampoo commercials where the model’s mane is swishing back and forth in slow motion, essentially dripping in (what looks like) liquid...read more

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halloween hair looks: amika edition

It’s late October which only means one thing: Halloween costume countdown is upon us.  As excited as we are to make up for last year’s...read more

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serving you amika’s holiday gift sets...get them while they’re hot

We know, we know… it’s literally October. Fall has barely begun, and Halloween decorations are just starting to make their debut. Who do we think we...read more

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un.done volume and matte texture spray had a glow up for good

To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version of our fan favorite un.done volume and matte texture spray! For every can purchased of this special un.done,...read more

SPOTLIGHT

how to choose the right hair mask for you

When asked what a facemask is, what comes to mind? A spa night with your friends? Maybe a set of cucumber-adorned eyes and a promise...read more

SPOTLIGHT

the hair mask you’re bound to bond with

PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy grail product, allow us to...read more