the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
PRODUCTS
PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Meet the NEW water sign hydrating hair oil: a...read more
PRODUCTS
If you’re anything like us, you’re in shock that the holiday season is more than halfway over (wasn’t it summer, like, yesterday?). Luckily, you still...read more
PRODUCTS
You know what they say…early birds get groovy hair (or maybe that’s just us). Regardless, we have started our Black Friday and Cyber Monday sales...read more
PRODUCTS
Note: this blog post has been updated on 11/23/22 based on our most up-to-date testing. As a trusted friend to all, our first priority...read more
PRODUCTS
It’s officially November, which means two things: first, time goes by way too fast; and second, holiday shopping is in full force (for some of...read more
PRODUCTS
ICYMI, our holiday theme this year pays homage to the decade of disco–the ’70s! We went behind the scenes with our creative team to hear...read more
PRODUCTS
With the weather changing and the holidays approaching, we can’t help but start getting into the spirit (we know, we know, it’s only October). In...read more
PRODUCTS
It’s the moment we’ve all been waiting for (drumroll, please)…amika holiday value giftsets have dropped! The ’70s called and amika has answered. This year, our...read more
PRODUCTS
If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest member of the perk up family, we...read more
PRODUCTS
On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at New York Fashion Week. Created by jewelry...read more
PRODUCTS
For those of you who don’t know, perk up dry shampoo has been around for 10 (yes, 10!) years, and is famous for its oil-absorbing...read more
PRODUCTS
Our bestselling wizard detangling primer now has a partner in protection! We created a new version of the wizard detangling primer—this one is silicone-free and...read more
OFFERS
obé x amika giveaway
enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo
BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.
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