PRODUCTS

how to choose the right hair mask for you

When asked what a facemask is, what comes to mind? A spa night with your friends? Maybe a set of cucumber-adorned eyes and a promise...read more

PRODUCTS

the hair mask you’re bound to bond with

PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy grail product, allow us to...read more

PRODUCTS

quench your strands with the best hydrating hair mask

We all have that one OG product that has a permanent spot in our shower. You know the one… it’s probably sort-of gross-looking by this point...read more

PRODUCTS

4 steps to helping your blonde, silver, and gray hair recover from summer damage

Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated for each hair type, texture, and style-- that’s the beauty...read more

PRODUCTS

how to deeply moisturize your curls, coils + kinks 

Welcome to our curly hair routine series!    Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4 main things to...read more

PRODUCTS

how to bring your curls back to life: power hour curl refreshing spray

Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, weather, and everyday stressors can often cause second-...read more

PRODUCTS

how to deeply cleanse your curls, coils, and kinks

photo by healthy_is_the_new_black Welcome to our curly hair routine series!    Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4...read more

PRODUCTS

how to achieve 3 easy, summer hairstyles at home

If your repertoire of hairstyles has been lookin’ bleak this summer, we understand. It can be hard finding effortless, beach-worthy looks to sport while simultaneously...read more

PRODUCTS

how to hydrate, strengthen, and protect your curls, coils, and kinks 

Welcome to our curly hair routine series!    Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4 main things to...read more

PRODUCTS

how to define and style your curls, coils, and kinks

Welcome to our curly hair routine series!   Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4 main...read more

PRODUCTS

from drab to fab…how to combat dull, dry hair

Hair-health check! We're officially halfway done with 2021 (we're in shock too) which usually means the good habits we established at the beginning of the...read more

PRODUCTS

shop our must-have hair tools sale now

Please note: This sale concluded on June 30th, 2021. Run, don't walk -- It's time to stock up on amika's hair tools! We're giving all...read more