our award winning tool for the easiest beach waves

Do you strive for that “lived-in” look featuring textured waves and a little bit of bed head? Well, we have exactly what you need to...read more

best sweats for when you're inevitably lounging around on thanksgiving

Thanksgiving is a time to be grateful for friends, family, and, if we’re being honest, the chance to lounge around. Instead of sitting uncomfortably in...read more

4 keys to your healthiest scalp yet

You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, no matter what the hair type....read more

texture vs. volume: the truth behind that oomph

So, what’s the difference between the words texture and volume? Don’t both mean a little bit of lift and separation when it comes to your...read more

halloween hair tutorials: Euphoria inspired

Ask anyone if they've seen Euphoria and the answer is probably yes. A binge-worthy HBO drama about regular teens doing regular teen things just to...read more

support breast cancer awareness without leaving your couch

Here at amika we are very serious about treating people like a friend. And if a friend is in need, what do you do? You...read more

how we're supporting breast cancer awareness month, and you can too!

  Out of respect for a patient's right to privacy and a sense of normalcy in trying times, Bethany Hornthal, Executive Director and co-founder of...read more

9 Clear Bags That Make Getting Through Security Easier Than Ever

Tired of having your cosmetics case rifled through in TSA? What about your purse when you go through concert security? Yeah, it’s not fun. Luckily,...read more

3 unexpected wonders of nice cream

  Sure, the name may sound sweet and rhyme with our favorite frozen dessert, but amika nice cream cleansing conditioner is more than meets the...read more

the hair diaries: Becca, Community Manager

The Strand would like to introduce a new series called “the hair diaries”, where we spotlight the relationship between an individual and their hair. We’ve...read more

learn to contour your hair just like your face

Contouring. In the makeup world, there seems to be an endless array of options to shape and define your face: concealers, foundations, bronzers, highlighters, and...read more

salons we love; saint rose of brooklyn

Having trouble finding a stylist you love + trust? Need to switch up your salon location? We know these are no easy feats and have...read more