3 date night hairstyles: Valentine's Day edition

As Valentine’s day rapidly approaches, we can’t help but gush about how much we love all our friends (aka you fine people). Whether you’re celebrating...read more

3 reasons why our community loves soulfood nourishing mask

We’ve said it once, we’ll say it again: soulfood nourishing mask is your must-have hair mask. We know we’ve sung its praises several times before,...read more

A-train: 7 steps to a voluminous hair look

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New Yorkers…the subway) where we’ll share different hair tutorials using...read more

5 ways to cure your dry, winter hair woes

It’s only fitting that this article is currently being written on New York’s first official snow day of 2022. There’s just something about the city...read more

meet amika's 3D daily thickening treatment

You know what they say…new year, new hair (okay, maybe only we say that). But really, the start of a new year is the perfect...read more

hair diaries: Natalie’s healthy hair routine/how to maintain healthy hair

Humble brag moment: We have 10 unique hair care collections (and counting) to ensure we are all encompassing when it comes to different hairy types,...read more

how to give back this holiday season

Helping others has always been a part of amika’s DNA. Every month, our employees get to choose two organizations or charities that HMS (our parent...read more

how to use amika holiday giftsets: party edition

It’s officially December which means we have less than a month to finish up our holiday shopping (we know…try not to panic). Luckily, you still...read more

holiday party hair looks: top gloss edition

When we think of holiday party looks, two words come to mind: glitz and glam. We’re talkin’ shine, sparkles, and diamonds galore – this could...read more

amika’s gift guide

We know we sound like a broken record, but we truly can’t believe it’s already November. That means holiday shopping is in full swing (or...read more

shine bright with top gloss shine spray

Remember those early 2000’s shampoo commercials where the model’s mane is swishing back and forth in slow motion, essentially dripping in (what looks like) liquid...read more

amika + City of Hope join forces!

amika has always believed in the power of community and the beauty of giving back. We make it a priority to lend a helping hand to...read more