how to be a friend to the planet this holiday season

Nothing spreads holiday cheer like being a friend to the planet...but here’s a not-so-fun-fact: Americans throw away 25% more trash during the Thanksgiving to New Year’s...read more

an ode to Brooklyn pizza restaurants

If you haven’t already noticed, our holiday giftsets are packaged in pizza boxes this year (shop them here!). Being Brooklyn born, we wanted to pay homage...read more

halloween hair looks: amika edition

It’s late October which only means one thing: Halloween costume countdown is upon us.  As excited as we are to make up for last year’s...read more

meet the team: how our ecommerce coordinator embraces her Hispanic heritage

For Hispanic heritage month, we heard from a few of our team members and stylists about what their Hispanic heritage means to them.  Today, we'll...read more

serving you amika’s holiday gift sets...get them while they’re hot

We know, we know… it’s literally October. Fall has barely begun, and Halloween decorations are just starting to make their debut. Who do we think we...read more

un.done volume and matte texture spray had a glow up for good

To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version of our fan favorite un.done volume and matte texture spray! For every can purchased of this special un.done,...read more

how to choose the right hair mask for you

When asked what a facemask is, what comes to mind? A spa night with your friends? Maybe a set of cucumber-adorned eyes and a promise...read more

the hair mask you’re bound to bond with

PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy grail product, allow us to...read more

quench your strands with the best hydrating hair mask

We all have that one OG product that has a permanent spot in our shower. You know the one… it’s probably sort-of gross-looking by this point...read more

4 steps to helping your blonde, silver, and gray hair recover from summer damage

Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated for each hair type, texture, and style-- that’s the beauty...read more

how to deeply moisturize your curls, coils + kinks 

Welcome to our curly hair routine series!    Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4 main things to...read more

how to bring your curls back to life: power hour curl refreshing spray

Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, weather, and everyday stressors can often cause second-...read more