5 things Instagram made me buy

Who else does the majority of their shopping on Instagram? Gone are the days of window shopping at the mall! Now, when I’m feeling spendy...read more

good til' the last drop: what the amika team has been loving

I have a hypothesis; what beauty products you completely use up says a lot about who you are as a person. With an oversaturated beauty...read more

peek inside the bag of amika bestie, Gabrielle Rizzo

A marketing guru, copywriter, trend analyst, creative, and Social Media Manager by day, and a freelance content creator by night. We're talking about our girl,...read more

beach wave fails and how to avoid them

Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless. I have spent an embarrassing amount of time trying to perfect this inherently imperfect,...read more

guide to protecting everything from the summer sun

Ahh…summer. There are endless pros to the warm weather season (hello beach days and sundresses!), but on the flip side, there are some cons, too....read more

the best bike shorts for a summer on-the-go

Whether you have your nose buried in your Instagram feed or your attention focused on real life, you may have noticed that bike shorts are...read more

if you're feeling patriotic but don't want a backyard bbq

Whether you’re a local New Yorker or not, there are plenty of things to see and do in the ever so classic Brooklyn. And July...read more

best travel destinations in the states for beauty lovers

I don’t know about you, but when I think about traveling, one of the first things that comes to mind is grabbing my passport and...read more

how to keep your blonde cool in summer

If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip down and head out for a...read more

spotlight on: Naeemah LaFond, amika Global Artistic Director

Though amika’s Global Artistic Director, Naeemah LaFond, may have started undergrad studying biomedical pharmacology, hair was never far from her world. From a childhood love...read more

hair masking 101

Over the years, facemasks have seeped into our collective consciousness. We accept that sleepovers are an excuse to slather our faces with brightly hued facemasks...read more

7 ways to get out of a hair rut

Whether it’s our dating life, fitness regimen, or lunch order – we’ve all been in a rut before. You get a little too comfortable and...read more