It’s the moment we’ve all been waiting for (drumroll, please)…amika holiday value giftsets have dropped! The ’70s called and amika has answered. This year, our holiday lineup consists of 6 groovy giftsets, and we have something for everyone—products for a smooth blowout routine, masks that help keep your mane healthy, wash and care that keeps your blonde bright, and more. So, we’re inviting you to spread peace and love the amika way—keep reading to learn more about our holiday value giftsets.  

Picture this: it's 1978, Blondie is playing on the record player (fun fact: our giftsets’ outer packaging was partly inspired by records), you've got hot hair rollers in, and you're dancing in your kitchen...that’s the feeling we’re hoping to capture with these giftsets. P.S. keep your eyes peeled for more behind our ’70s inspiration—straight out of the decade of peace, love, and disco. 

smooth talker double agent straightening blow dry brush value set: This smooth talkin' set includes every step of your blowout routine. Wash, condition, treat, prep, style + refresh all in one swoon-worthy bundle. It includes the kure bond repair shampoo + conditioner, double agent 2-in-1 blow dryer straightening brush, flash instant shine mask, the wizard silicone-free detangling primer, and perk up dry shampoo. 

good vibes only hydration and repair hair mask value set: This trio hydrates, nourishes, and repairs! It includes dream routine overnight hydration treatment, soulfood nourishing mask, and the kure bond repair mask to fit every hair vibe. 

outta sight nourishing must-haves value set: These outta sight must-haves are essential for every step of your routine. Cleanse with normcore signature shampoo, hydrate with soulfood nourishing mask, and refresh your style with perk up dry shampoo. 

love is the kure strength + repair value set: Got dry, damaged hair? love isn't the only kure. Wash your way to radical repair with this trio of the kure bond repair shampoo, conditioner, and the kure intense bond repair mask. 

blonde boogie bust your brass toning and repair value set: Say 'peace out' to your brassy tones! This groovy giftset has everything blondes, grays, and silvers need to strengthen, hydrate, brighten, and boogie all night long—includes a bust your brass shampoo, conditioner, and a travel-size intense repair mask. 

peace, love, perk up dry shampoo value set: All you need is peace, love, and perk up dry shampoo! This duo offers a full size perk up dry shampoo and pairs it with a free mini trial size. 

There you have it, folks! Our holiday giftset lineup is here to ensure you give the gift of groovy hair this holiday season. Stay tuned for more ’70s inspired articles in the upcoming months, and shop our new giftsets here.