Not sure if you saw, but we just launched a new product! Welcome fadeblock pre-shampoo color seal to the amika fam! *cheer erupts*

This newbie couldn’t have had better timing. This product actually helps extend the life of your color, which is perfect during social distancing, because we are unable to go see our fave stylist friends! Keep reading to learn how to get the most out of this pre-shampoo color seal.

A crucial step for this product is always applying to dry hair. This allows the product to adhere to the hair as best possible to avoid dryness from water and shampooing.

May seem like common sense, but this is super important for making sure you get silky and touchable hair as a result of using this product. This baby seals everything in, so make sure to rinse well before shampooing and conditioning as usual.

To get the best results with this product, we suggest using this in tandem with our vault color collection. Fadeblock keeps hair color protected on 10-12 washes when used with the Vault shampoo, conditioner and leave-in conditioner. Our entire vault collection features an amino acid blend that smooths the cuticle and boosts hair elasticity and overall health. These products are also filled with UV filters and antioxidants for ultimate color preservation.

Might sound a little strange, but if you color your hair, that needs sun protection too! Just like your skin does. Apply fadeblock pre-shampoo color seal to hair before hopping in the water at the beach or in the pool, and this product will shield your strands from hard water, salt water, chlorine, and contains UV filters.

By Becca King, community manager