the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

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how to revive flat + limp hair: a guide

If you’re someone that has fine hair, you know how much of a struggle it can be to get your strands where you want them. Popular methods...read more

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how to maintain your icy blonde hair

If you have been going blonde for a while, you know how hard it can be to maintain. You’re most likely going to the salon...read more

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blonde collection spotlight: how to keep your blonde brass-free

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. We create products to solve...read more

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volume collection spotlight: how to make thin hair look fuller

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. We create products to solve...read more

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how to keep your hair color from fading

If you’re someone who dyes your hair, summer can be a bittersweet season. The sun is shining, it’s hot, and people are in a better...read more

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detox collection spotlight: how to achieve a happy + healthy scalp

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more

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texture collection spotlight: how to achieve the beach waves of your dreams

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more

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a handy guide to our detox collection

You may have seen that we recently added two new additions to our detox collection; reset clarifying gel shampoo + reset cooling gel conditioner. We...read more

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texture vs. volume: the truth behind that oomph

So, what’s the difference between the words texture and volume? Don’t both mean a little bit of lift and separation when it comes to your...read more

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obé x amika giveaway

enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo

BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.

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