the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
AMIKA LIFESTYLE
Haircare doesn’t only include caring for your strands—it also includes caring for your tools! Keeping your tools clean can extend the life of your tool,...read more
AMIKA LIFESTYLE
As amika continues moving forward on our sustainability journey, we want to ensure we’re keeping you all (our bffs) in the loop with our progress....read more
AMIKA LIFESTYLE
As a brand and a friend to the planet, it’s our job to take action. We understand that we make a large environmental impact—that’s why...read more
AMIKA LIFESTYLE
Affectionately referred to as “fashion’s biggest night out,” the Met Gala 2022 red carpet showcased a plethora of gilded glamour-inspired looks. Not only were the outfits...read more
AMIKA LIFESTYLE
Happy Earth Day! For those of you who know us, you know that going green is one of the top initiatives here at amika. As...read more
AMIKA LIFESTYLE
It’s officially December which means we have less than a month to finish up our holiday shopping (we know…try not to panic). Luckily, you still...read more
AMIKA LIFESTYLE
We know we sound like a broken record, but we truly can’t believe it’s already November. That means holiday shopping is in full swing (or...read more
AMIKA LIFESTYLE
Nothing spreads holiday cheer like being a friend to the planet...but here’s a not-so-fun-fact: Americans throw away 25% more trash during the Thanksgiving to New Year’s...read more
AMIKA LIFESTYLE
If you haven’t already noticed, our holiday giftsets are packaged in pizza boxes this year (shop them here!). Being Brooklyn born, we wanted to pay homage...read more
AMIKA LIFESTYLE
We know, we know… it’s literally October. Fall has barely begun, and Halloween decorations are just starting to make their debut. Who do we think we...read more
AMIKA LIFESTYLE
To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version of our fan favorite un.done volume and matte texture spray! For every can purchased of this special un.done,...read more
AMIKA LIFESTYLE
Happy International Friendship Day! As some of you may know, amika means friend in the language Esperanto. We’re a friend to hair, hairstylists, her, him,...read more
OFFERS
obé x amika giveaway
enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo
BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.
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