SPOTLIGHT

meet amika’s NEW water sign hydrating hair oil

PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Meet the NEW water sign hydrating hair oil: a...read more

SPOTLIGHT

get your amika gifts in time for the holidays!

If you’re anything like us, you’re in shock that the holiday season is more than halfway over (wasn’t it summer, like, yesterday?). Luckily, you still...read more

SPOTLIGHT

amika’s cyber monday and black friday sales came early!

You know what they say…early birds get groovy hair (or maybe that’s just us). Regardless, we have started our Black Friday and Cyber Monday sales...read more

SPOTLIGHT

amika’s 2022 holiday gift guide

It’s officially November, which means two things: first, time goes by way too fast; and second, holiday shopping is in full force (for some of...read more

SPOTLIGHT

behind the scenes of amika’s holiday campaign

ICYMI, our holiday theme this year pays homage to the decade of disco–the ’70s! We went behind the scenes with our creative team to hear...read more

SPOTLIGHT

how to get groovy holiday party hair looks

With the weather changing and the holidays approaching, we can’t help but start getting into the spirit (we know, we know, it’s only October). In...read more

SPOTLIGHT

give the gift of groovy hair: amika holiday giftsets have dropped

It’s the moment we’ve all been waiting for (drumroll, please)…amika holiday value giftsets have dropped! The ’70s called and amika has answered. This year, our...read more

SPOTLIGHT

everything to know about perk up plus extended clean dry shampoo

If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest member of the perk up family, we...read more

SPOTLIGHT

an interview with the co-founder + executive director at HairToStay

Earlier this month, we launched a limited edition jumbo soulfood nourishing mask in honor of our partnership with HairToStay. For every jar purchased, we donate...read more

SPOTLIGHT

go backstage at NYFW with amika Global Artistic Director Naeemah LaFond

On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at New York Fashion Week. Created by jewelry...read more

SPOTLIGHT

amika’s NEW perk up plus extended clean dry shampoo

For those of you who don’t know, perk up dry shampoo has been around for 10 (yes, 10!) years, and is famous for its oil-absorbing...read more

SPOTLIGHT

the NEW wizard silicone-free detangling primer

Our bestselling wizard detangling primer now has a partner in protection! We created a new version of the wizard detangling primer—this one is silicone-free and...read more