SPOTLIGHT

a hair mask on a mission

It’s a hair mask on a mission! To celebrate another year of partnership with HairToStay (4 years, to be exact!), our fan favorite soulfood nourishing mask is now available...read more

SPOTLIGHT

dream routine: our stylists sound off

As a professional-grade brand, we feel incredibly lucky to have the ability to consult the experts of the industry, aka. our stylists. amika is a...read more

SPOTLIGHT

end-of-summer hydrated hair routine

August has entered the chat: Aka. that transitional time where you don’t know whether to slather on sunscreen for a last-minute beach day, or break...read more

SPOTLIGHT

ride that summer hair wave all year round: NEW high tide jumbo deep waver

We don’t know about you, but as summer starts to slowly wind down—even if New York weather says otherwise—we find ourselves doing everything we can...read more

SPOTLIGHT

which amika styling spray is right for you?

Imagine this: your hair feels tired, tangled, and in desperate need of some TLC. You have 3 options to choose from that will help—the wizard...read more

SPOTLIGHT

hair porosity 101

Let’s talk about hair porosity. This term gets thrown around from time to time, but we know it can potentially be confusing. What is hair...read more

SPOTLIGHT

which shampoo and conditioner is right for me?

As haircare specialists, we know the first and most important step of any hair routine is shampoo and conditioner. Washing and conditioning is the most...read more

SPOTLIGHT

multi-mask your way to the hair of your dreams

Popsicles, soft-serve ice cream, sweating in Central Park, humid subway stations...sounds like New York in the summer! Other summer staples? Hair masks to combat dry,...read more

SPOTLIGHT

drench your hair with NEW hydro rush intense moisture collection

Extra, extra! amika has a new collection and it’s all about hydration (just in time for summer, if you ask us). We know that hair...read more

SPOTLIGHT

3 ways to prep your wedding hair

Dust off your something old, something new, something borrowed, and something new--wedding season is here! When preparing for a wedding, what’s on your to-do list?...read more

SPOTLIGHT

Christopher John Rogers fashion show: come backstage with amika

photo: @aaronweiss Two years after his last IRL show, Christopher John Rogers returned to the runway in Brooklyn, New York with Collection 10. If you’re...read more

SPOTLIGHT

go to bed with amika

Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especially now, when the world is hurting...read more