the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

SPOTLIGHT

Netflix x amika for Sephora; to all the boys i've loved before

  We don’t know about you, but when To All The Boys I’ve Loved Before aired on Netflix in 2018, we fell absolutely in love....read more

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how to use reset shampoo + conditioner for your hair journey

We’ve been cooking something up over here at amika and we are so excited to finally share it with you! Introducing TWO new additions to...read more

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last minute gift guide for procrastinators

Why does it always seem like the Holiday season just sneaks up on you?! It’s like one moment it’s Halloween and then boom, here’s Christmas....read more

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our award winning tool for the easiest beach waves

Do you strive for that “lived-in” look featuring textured waves and a little bit of bed head? Well, we have exactly what you need to...read more

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support breast cancer awareness without leaving your couch

Here at amika we are very serious about treating people like a friend. And if a friend is in need, what do you do? You...read more

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3 unexpected wonders of nice cream

  Sure, the name may sound sweet and rhyme with our favorite frozen dessert, but amika nice cream cleansing conditioner is more than meets the...read more

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learn to contour your hair just like your face

Contouring. In the makeup world, there seems to be an endless array of options to shape and define your face: concealers, foundations, bronzers, highlighters, and...read more

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beach wave fails and how to avoid them

Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless. I have spent an embarrassing amount of time trying to perfect this inherently imperfect,...read more

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hair masking 101

Over the years, facemasks have seeped into our collective consciousness. We accept that sleepovers are an excuse to slather our faces with brightly hued facemasks...read more

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clear your head: it’s time for a scalp detox

We spend a lot of precious time (and money!) on our faces. You know the drill: cleanse, tone, moisturize, and repeat. Whether you’re a 10-step...read more

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obé x amika giveaway

enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo

BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.

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