INSPIRATION

behind the scenes of amika’s holiday campaign

ICYMI, our holiday theme this year pays homage to the decade of disco–the ’70s! We went behind the scenes with our creative team to hear...read more

INSPIRATION

go backstage at NYFW with amika Global Artistic Director Naeemah LaFond

On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at New York Fashion Week. Created by jewelry...read more

INSPIRATION

amika goes behind the scenes of the Met Gala 2022

Affectionately referred to as “fashion’s biggest night out,” the Met Gala 2022 red carpet showcased a plethora of gilded glamour-inspired looks. Not only were the outfits...read more

INSPIRATION

Naeemah LaFond: what’s in my New York Fashion Week hair kit?

As New York Fashion Week comes to a close, we’re taking the time to bask in all the amazing looks that have graced the runways....read more

INSPIRATION

amika’s gift guide

We know we sound like a broken record, but we truly can’t believe it’s already November. That means holiday shopping is in full swing (or...read more

INSPIRATION

halloween hair looks: amika edition

It’s late October which only means one thing: Halloween costume countdown is upon us.  As excited as we are to make up for last year’s...read more

INSPIRATION

collection spotlight on color: how to maintain dyed hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more

INSPIRATION

how to effectively use dry shampoo

It may seem like using dry shampoo is second nature by now. You spray, massage into the scalp, and you’re on your way out the...read more