the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
FRIENDS OF AMIKA
‘No matter what you do with your hair, it’s always something extreme’ a trusted friend once observed. She was right. As a teenager, my hair...read more
FRIENDS OF AMIKA
June is not only Pride month, but it is also Cancer Survivor month. For almost two years, amika has supported HairToStay, the first and only...read more
FRIENDS OF AMIKA
Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The Strand. But, when we heard that...read more
FRIENDS OF AMIKA
I have always been one to change my look at the drop of a hat (my fellow aries know this impulsive behavior well), but my...read more
FRIENDS OF AMIKA
The amika team has had a very long January (like 3 months jammed into one). That’s given us PLENTY of time to try out some...read more
FRIENDS OF AMIKA
I have oily hair. Now I know how to take care of it, but when I was in elementary school (aka that age when you...read more
FRIENDS OF AMIKA
The Strand would like to introduce a new series called “the hair diaries”, where we spotlight the relationship between an individual and their hair. We’ve...read more
FRIENDS OF AMIKA
I have a hypothesis; what beauty products you completely use up says a lot about who you are as a person. With an oversaturated beauty...read more
FRIENDS OF AMIKA
A marketing guru, copywriter, trend analyst, creative, and Social Media Manager by day, and a freelance content creator by night. We're talking about our girl,...read more
FRIENDS OF AMIKA
Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless. I have spent an embarrassing amount of time trying to perfect this inherently imperfect,...read more
OFFERS
obé x amika giveaway
enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo
BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.
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