the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
HAIR ROUTINES
It’s late October which only means one thing: Halloween costume countdown is upon us. As excited as we are to make up for last year’s...read more
HAIR ROUTINES
When asked what a facemask is, what comes to mind? A spa night with your friends? Maybe a set of cucumber-adorned eyes and a promise...read more
HAIR ROUTINES
PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy grail product, allow us to...read more
HAIR ROUTINES
Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated for each hair type, texture, and style-- that’s the beauty...read more
HAIR ROUTINES
Welcome to our curly hair routine series! Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4 main things to...read more
HAIR ROUTINES
Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, weather, and everyday stressors can often cause second-...read more
HAIR ROUTINES
photo by healthy_is_the_new_black Welcome to our curly hair routine series! Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4...read more
HAIR ROUTINES
If your repertoire of hairstyles has been lookin’ bleak this summer, we understand. It can be hard finding effortless, beach-worthy looks to sport while simultaneously...read more
HAIR ROUTINES
Welcome to our curly hair routine series! Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4 main things to...read more
HAIR ROUTINES
Welcome to our curly hair routine series! Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4 main...read more
HAIR ROUTINES
photo by @cleanerbeauty_babe Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also (and not-so-glamorously) the season of dry, damaged...read more
HAIR ROUTINES
If you’re thinking about going blonde, it is no small feat! And if you have been blonde before or are currently blonde, you know there’s...read more
OFFERS
obé x amika giveaway
enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo
BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.
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