drench your hair with NEW hydro rush intense moisture collection

Extra, extra! amika has a new collection and it’s all about hydration (just in time for summer, if you ask us). We know that hair...read more

3 ways to prep your wedding hair

Dust off your something old, something new, something borrowed, and something new--wedding season is here! When preparing for a wedding, what’s on your to-do list?...read more

Christopher John Rogers fashion show: come backstage with amika

photo: @aaronweiss Two years after his last IRL show, Christopher John Rogers returned to the runway in Brooklyn, New York with Collection 10. If you’re...read more

7 LGBTQ-owned Brooklyn businesses

Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighborhood – from the graffiti art in our office...read more

go to bed with amika

Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especially now, when the world is hurting...read more

NEW amika value sets: wash your way to the ultimate hair routine

It’s time to go back to the basics. Great hair starts in the shower, which is why we have three new wash and care value...read more

amika goes behind the scenes of the Met Gala 2022

Affectionately referred to as “fashion’s biggest night out,” the Met Gala 2022 red carpet showcased a plethora of gilded glamour-inspired looks. Not only were the outfits...read more

how to put dry hair to bed with our NEW overnight hydration treatment

It’s no secret that a good nighttime routine does wonders for the body, mind, and soul. Whether it’s a face mask, a mug of warm...read more

an interview with amika’s sustainability specialist

Happy Earth Day! For those of you who know us, you know that going green is one of the top initiatives here at amika. As...read more

which amika hair tool is right for me?

The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek finish? What if you want a...read more

The NEW double agent 2-in-1 blow dryer + straightening brush is here

The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. This new multi-tasking tool transforms hair from damp to...read more

A-train: 5 steps to a bright blonde blowout 

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New Yorkers…the subway) where we’ll share different hair tutorials using...read more