the strand blog

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

all amika lifestyle amika universe brooklyn lifestyle collection community friends of amika fun hair routines inspiration NEW pro products spotlight

COMMUNITY

hair diaries: kym's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

COMMUNITY

friend of amika: how ashley has adapted to a new hair routine

The name amika means friend in the language Esperanto and is a symbol of our belief in power of community and the beauty of diversity....read more

COMMUNITY

hair diaries; vinny's relationship with his hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

COMMUNITY

how to give back this holiday season

amika means friend in the language Esperanto. We're a friend to all, which means we’re always willing to lend a helping hand. Doing good is...read more

COMMUNITY

gift guide: what to get the hair lovers in your life this year

I’m sure this point has been driven home by just about everyone this year; 2020 was TOUGH. It was a tough year for so many...read more

COMMUNITY

salons we love: Hair by Wyss Salon

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our heritage...read more

COMMUNITY

hair diaries: belle's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. We're a collective of curious creatives,...read more

COMMUNITY

how to earn points and redeem free gifts with amika

Let’s be friends...with benefits! You can now sign up for our loyalty program where the more you spend the more you earn. Redeem your loyalty points by choosing...read more