the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

PRODUCTS

how to maintain your hair color this summer

photo by @cleanerbeauty_babe Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also (and not-so-glamorously) the season of dry, damaged...read more

PRODUCTS

how to find your perfect hair routine for your shade of blonde

We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the routines needed to maintain...read more

PRODUCTS

NEW + updated blonde collection spotlight: how to get rid of brassiness in blonde hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. We create products to solve...read more

PRODUCTS

nice cream has been discontinued: why and what are the alternatives?

Hi, friends! As you may or may not know, transparency is an integral part of our brand that continues to be of the utmost importance....read more

PRODUCTS

signature collection spotlight: not so basic basics

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more

PRODUCTS

collection spotlight on color: how to maintain dyed hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We create products to solve...read more

PRODUCTS

how to effectively use dry shampoo

It may seem like using dry shampoo is second nature by now. You spray, massage into the scalp, and you’re on your way out the...read more

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obé x amika giveaway

enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo

BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.

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