the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

FRIENDS OF AMIKA

celebrate International Friendship Day with us!

Happy International Friendship Day! As some of you may know, amika means friend in the language Esperanto. We’re a friend to hair, hairstylists, her, him,...read more

FRIENDS OF AMIKA

how to achieve 3 easy, summer hairstyles at home

If your repertoire of hairstyles has been lookin’ bleak this summer, we understand. It can be hard finding effortless, beach-worthy looks to sport while simultaneously...read more

FRIENDS OF AMIKA

from drab to fab…how to combat dull, dry hair

Hair-health check! We're officially halfway done with 2021 (we're in shock too) which usually means the good habits we established at the beginning of the...read more

FRIENDS OF AMIKA

meet Perfidia: our friend, queen, and legend

We love having thought provoking conversations with our friends and community members. We always strive to provide a safe space where we can all learn...read more

FRIENDS OF AMIKA

an important message from our friend Matt this Pride month

As Pride month rolls on, we want to take a moment to acknowledge not only how our community members are celebrating, but how they’re continuing...read more

FRIENDS OF AMIKA

how our LGBTQIA+ friends and allies are celebrating Pride this year

amika was founded on self-expression, individuality, and inclusivity. a friend to all hair and humans, we strive to welcome everyone into our squad -- it's...read more

FRIENDS OF AMIKA

hair diaries: how christine is embracing her gray hair

Here at amika, we are fascinated with learning and sharing the hair journeys of our community. Everyone’s relationship and journey with their hair is completely...read more

FRIENDS OF AMIKA

Brooklyn business we love: Third Cult

amika was born and raised in Brooklyn (specifically Bushwick), a hub of creative thinkers, artists, and entrepreneurs. This borough is where we pull a lot...read more

FRIENDS OF AMIKA

hair diaries: how matt’s hair holds his history

Here at amika, we are fascinated with learning and sharing the hair journeys of our community. Everyone’s relationship and journey with their hair is completely...read more

FRIENDS OF AMIKA

salons we love: Blueprint Hair Studio

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

FRIENDS OF AMIKA

Brooklyn businesses we love: Ode to Babel

amika was born and raised in Brooklyn (specifically Bushwick), a hub of creative thinkers, artists, and entrepreneurs. This borough is where we pull a lot...read more

FRIENDS OF AMIKA

our friends wrote letters to their hair

We’ve noticed that our community loves sharing and talking about their hair journeys.  There’s something so therapeutic about sharing the same hair struggles as someone...read more

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  • FREE shipping on $35+ orders after discounts applied.
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  • select one (1) FREE amika water bottle w/ $100+.

obé x amika giveaway

enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo

BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.

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